When a Rolls-Royce Phantom or Cullinan is just too common, you go to the luxury carmaker’s Coachbuild division and order something like this nautical-themed Rolls-Royce Boat Tail picnic car.

It was created by the luxury British carmaker in collaboration with the three clients who will get to own one. The Boat Tail was unveiled to commemorate Rolls-Royce’s permanent return to coachbuilding, which allows customers to participate in the creation of unique and personal cars — as long as money’s no object...

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