Land Rover wins copycat case
Jiangling’s Landwind X7 is ordered out of production for looking just like the Evoque
Jaguar Land Rover, part of Tata Motors, has won a case in China against Jiangling Motors for making cars that copy features of the Range Rover Evoque. The Landwind X7 looks identical to the Evoque, but costs about $18,000 less in China. Beijing Chaoyang district court said on Friday the Evoque, whose latest model was launched in 2018, had five unique features that were copied directly in the Landwind X7 built by Jiangling Motors, leading to widespread consumer confusion. The court ruled that all sales, manufacturing and marketing of the Landwind vehicle must stop immediately and Jaguar Land Rover must be paid an unspecified compensation figure. Jaguar Land Rover’s lawsuit against Jiangling is a rare move. Despite widespread and often blatant copying, global carmakers generally don’t take legal action in China as they feel the odds of winning against local firms are low. Also, a lawsuit can be bad publicity if the Chinese public think a foreign company is bullying domestic competitor...