INTERVIEW
Reward for going the extra mile
Auto Bavara recently won an international award from BMW. Lerato Matebese sat down with the dealer principal, Luke Dreyer, to find out why
BMW AG has a number of prestigious awards that it bestows upon its dealers globally. One in particular is the Excellence in Sales awards which took place in Munich in March. The awards were presented by the programme’s patron, Ian Robertson, BMW AG management board member for sales and brand BMW and aftersales at BMW Group. With 2016 a record sales year, the company it found it befitting to award 36 of its best performing dealers worldwide. Impressively, Auto Bavaria in Midrand, Gauteng, was one of the 36 dealers worldwide recognised for excellent customer care, while the man at its helm, Luke Dreyer, was one of the winners in the Manager of the Year category. It is a momentous achievement for any dealer, but even more so for a South African dealer. Dreyer started his career at the same dealership under the stewardship of his father in 2005, where he worked in the workshop. He then moved through the various areas of the business, which included a stint in sales from 2006-07. In 2008...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.