INDUSTRY NEWS
Four-ring marque wins five stars again
Ipsos has announced its latest vehicle quality awards and a change in how it as-sesses them
Audi was once again the shining star in the annual Ipsos Passenger Car Product Survey with seven Gold awards. The quality of the cars and light commercials sold in the country has improved to such a degree in recent years that Ipsos SA, which has been tracking the automotive industry in this country since the early 1990s, says it has revamped the scoring system for its annual Vehicle Quality Survey. Facts and figures obtained from telephonic interviews conducted in 2015 with more than 8,000 owners of 17 participating brands were used to compile the survey. The brands involved equated to 77% of the total number of passenger cars and light commercial vehicles (LCV) sold through retail dealer channels. It was made up of 71% of car sales and 90% of the LCVs retailed. "We changed our approach and the methodology used in this annual survey in 2015 because we, as a syndicate, were finding that a high proportion of inherent vehicle design issues and shortcomings were not being reported and ...
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