LOCAL STUDY
Film tourism offers travellers inspiration for new itineraries
Film tourism is an all-year, all-weather attraction
There are almost as many types of film tourism as there are movies in the Marvel Cinematic Universe. Visitors flock to Universal Studios for themed rides or New Zealand to walk the forests and mountains where The Lord of the Rings was filmed. In 2016, the Department of Tourism commissioned Charlene Herselman, an academic in the University of Pretoria’s department of historical and heritage studies, to conduct a study on the potential of local film tourism. The study was part of a research project that involved other institutions and a collection of case studies from the UK, one of the world leaders in film tourism, to create a model that could be used in SA. "Film tourism has been called by many different names — movie-induced tourism, screen tourism, cinematic tourism, media-based tourism — but they’re all investigating the same things," says Herselman, who is completing her doctorate on the subject. "It refers to any tourism associated with a film site. It could be somebody visiti...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.