ADVERTISING AND MARKETING
Cape Town's booming film industry nets R2bn for the metro
The Western Cape’s trade agency says its film unit secured nine film and media declarations in the 2017-18 financial year
Cape Town’s film industry continues to thrive, with the city securing film and media declarations that will contribute close to R2bn to the metro. The Western Cape’s trade and investment promotion agency, Wesgro, announced on Thursday that a total of nine film and media declarations were facilitated by its Film and Media promotion unit in the 2017-18 financial year. In addition to this, the unit delivered advertising worth more than R33m through marketing support for the film and media industry. The spend on productions will result in the creation of close to 2,450 full-time jobs in the province. Cape Town has attracted A-list actors and crews in recent years. Its film industry contributes over R5bn to its domestic economy and has over the past few years created more than 35,000 jobs. Its "competitive film tariffs and user charges for filming" have ensured that it remains an attractive destination for film makers. Wesgro called securing the film and media declarations an "outstandin...
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