BUSINESS DAY TV: Should Ford fix the Kuga — or replace it entirely
BUSINESS DAY TV: More than 3,000 Ford Kugas have been brought into dealerships around SA following the company’s decision to recall the model on Monday under pressure from the National Consumer Commission and rising public opprobrium to take action. Joining us in the News Leader studio to discuss the events of the past couple of days is Ford Sub-Saharan Africa CEO Jeff Nemeth. So this has been branded a PR disaster of note, why so slow to react to this, which has seemingly managed to spin wildly out of control? Jeff Nemeth: The important thing is that we get the customers that are in their Kugas into the dealerships so that we can replace the parts that are necessary to be replaced, and make sure that the customers are safe and just ensure that their Kugas are safe. So we’re really pleased that we’ve been able to get 3,000 of them so quickly. The way recalls usually work ... we send out letters and e-mails and actually this will probably set a new precedent for how quickly ... which...
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