Behind Adrian Gore’s ‘behavioural bank’ concept at Discovery
The value proposition is built around Discovery’s Vitality model
Discovery will have the advantage of leveraging data on its 300,000 existing credit-card holders and about 1-million Vitality members when the group launches its new bank in March 2019. Adrian Gore, founder and CEO of Discovery, presented what he termed the world’s first "behavioural bank" in Johannesburg on Wednesday, saying it will comprise a full retail offering. "It’s going to be a proper bank. It will be omni-channel with physical branches, call centres and a digital platform, but it will be mobile led." If you are already a subscriber, please click on the following link to go to the full article: Discovery unveils plans for its bank If you would like to subscribe to BusinessLIVE to read the full story, please click here.
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.