San Francisco — Elon Musk fully intends to put a red sports car made by a company that he runs into an enormous rocketship made by another company that he runs and then fire both off on their way to Mars. The car, as it hurtles into space, will be playing a song by David Bowie on repeat. It goes without saying that the song will be "Space Oddity"— and that this plan was announced, like so many of Musk’s business decisions, in a cryptic message on Twitter over the weekend. A person familiar with the launch plan at SpaceX confirmed that it is real. This SpaceX launch slated for January will be noteworthy for reasons that go beyond the payload, a cherry-red Tesla Roadster owned by Musk. It will also mark a coming out for the much-awaited Falcon Heavy, in a launch slated for the same Florida launchpad that sent Apollo astronauts to the moon. This is how the founder, chief executive and largest shareholder of both SpaceX and Tesla does cross-marketing promotion. He has even coined a tagl...
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