Generative artificial intelligence (GenAI) has emerged as a ground-breaking force in the landscape of enterprise technology, dramatically altering the competitive dynamics and challenging long-standing industry norms. 

Historically, the ecosystem of enterprise technology was dominated by a few key players: the “Big 4 consulting firms” (Deloitte, PwC, EY and KPMG), Indian outsourcers, legacy software giants, and cloud computing behemoths, each playing a critical role in the digital transformations of large organisations. However, the rise of GenAI has sparked a shift, offering a glimpse into a new era marked by innovation, efficiency, and a levelling of the playing field...

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