The pursuit of useful or valuable information — obtained in the least time and with greatest accuracy — appears to be the primary objective of internet usage. There are different ways of achieving this: some people assess suppliers, resources or contractors early on and stay with those they trust. Others take whatever their search engine delivers first. A third group look to aggregated information (metacritic.com is the obvious example), finding comfort in numbers. There's no easy solution: if even the news can be a work of fiction delivered by a seemingly reputable publication, what chance is there for those who seek reliable advice in the subjective world of aesthetic taste? When it comes to wine judgement, the problem is compounded by issues around integrity and brand, themselves byproducts of the sighted versus blind-tasted debate. If a wine really has been judged blind (label out of sight), it doesn't matter how much has been spent building the reputation of the label (or soft-...

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