Start-up enterprises play a key role in a growing economy. They introduce new ways of doing business and supply new products and services that challenge established business practices and so help make the economy more productive. They can start small, but if they get it right and execute well, they can become large and successful. They do so by serving their customers better than the competition did. They also have to satisfy the interests of their employees and meet the interests of suppliers of services or goods to them including those of the suppliers of capital, for which they have to compete with all other firms. Most important is that by attracting custom and covering their costs, they can give their owner-managers benefits and returns on their savings (capital) far superior to those they might have realised working for somebody else. But their chances of such success are not good. The owner-managers of most start-ups, even most small businesses, do not realise well above aver...

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