SAB to provide free water from brewery’s spring in event of Day Zero
This will involve filling 12-million ‘quart’ beer bottles with pasteurised water from the Newlands brewery’s spring‚ and distributing them through large and small retailers
Free water bottled at Newlands brewery will be available at up to 300 shops in Cape Town if Day Zero arrives‚ executives at South African Breweries (SAB) said on Thursday.Ricardo Tadeu‚ SAB’s zone president for Africa‚ said the company expected to spend about R24m on what it had dubbed Project Rain.It would involve filling 12-million "quart" beer bottles with pasteurised water from the brewery’s spring‚ and distributing them through large and small retailers.Des Jacobs‚ SAB’s Western Cape regional director‚ said test runs were already being conducted at the brewery and bottling would begin in March.If Day Zero arrived‚ SAB would work with the disaster management centre to send water supplies to parts of the city with the greatest need. The water would have a shelf life of 12 months.While the water would be free‚ consumers would be charged a 90c deposit for each bottle.Jacobs said the brewery hoped to speak to the Muslim Judicial Council about concerns that using beer bottles for wat...
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