Fewer derivatives and more hi-tech dealerships move Audi into 4IR

I’ve always wondered how deep the rivalry runs between top-tier German automotive brands Audi, BMW and Mercedes-Benz. Despite their public competition, do they share a patriotic camaraderie?

Trevor Hill is head of Audi SA and though born in SA, he spent a good portion of his Audi career in Germany. He pours cold water on my theory. “The rivalry is real. I have on many occasions been subjected to wry commentary from rival brands putting down Audi as nothing more than ‘that brand from farmers’.”..

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