Midas celebrates its 35th anniversary
Pioneering brand is still SA’s go-to automotive and accessories store
It wasn’t that long ago, comparatively speaking, that a motorist looking for vehicle parts would brace themselves for a journey into the rougher parts of town, look for a small, dusty storefront and then negotiate prices with a person surrounded by hundreds of boxes, sitting behind a counter that had seen better days.
In 1983, things changed. It was the year that the "auto-supermarket" hit local shopping venues and shopping for spares and accessories, and revolutionised automotive shopping for the better.