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Mahindra picking up the game to take on big boys
Mahindra has introduced its new Pik-Up and Mark Smyth finds it a vastly improved offering
Drive around any rural area and it will not be long before you see a Mahindra bakkie. Known for their basic, but robust construction, models like the Bolero and Scorpio have proven popular, particularly in the farming and small business communities. They might lack the style and equipment of some rivals, but they are designed and engineered to operate in parts of the world where there is little infrastructure. Mahindra has changed tack slightly in SA, mainly through its attempt to take on the lucrative passenger car market with SUV models, but bakkies remain a major part of its line-up. Now it wants to try to take on some the bigger players with the new Pik-Up. It is based on the latest generation Scorpio SUV, but because the bakkie is sold in markets where Mahindra cannot use the Scorpio name, it has called it the Pik-Up. The new model features a "higher level of luxury, especially in the double cab", says Sanjoy Gupta, CEO of Mahindra SA. And no, because we know what you are think...
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