Ferrari’s Utility Vehicle: Prancing Horse gears up for new territory
Ferrari boss finally confirms the brand is moving into the cashed-up SUV scene, writes Michael Taylor
Ferrari’s famous Prancing Horse will soon be towing horses, with CEO Sergio Marchionne confirming the supercar maker is developing an SUV. The long-rumoured move is already under the preliminary engineering spotlight in Maranello, with Marchionne confirming to reporters at the New York Stock Exchange that the SUV’s production decisions are just 30 months away, slated for around mid-2020. Marchionne rang the opening bell at the stock exchange recently before admitting to the Ferrari "FUV" that Jeep is not for sale to anybody as a separate entity, largely because he feared for the "stump" that would be left behind at Fiat Chrysler. "FUV" is not code for anything particularly rude, but stands for Ferrari Utility Vehicle (though to some tifosi, that’s rude enough). "We’re serious about this [SUV]," Marchionne says. "We need to learn how to master this new relationship between exclusivity and scarcity of product, then we’re going to balance the desire to grow with a widening of the produ...