With streaming companies wanting to increase their audiences and entice new subscribers in a highly competitive environment, it’s logical that they’ve begun to look to the big, wide world of sports as a potentially profitable and popular drawcard.

In SA, Showmax has used its exclusive rights to the English Premier League as a major incentive for new subscribers, while other international streamers like Amazon and Netflix have begun to experiment with live broadcasts and sports documentary content as a means of expanding their subscriber bases...

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