Facebook unveils new models of its Portal video-chatting devices
The social media giant is pivoting towards TV-streaming hardware but has a tough challenge against content-rich Netflix, Apple TV and Roku
San Francisco — Facebook unveiled new models of its Portal video-chatting devices on Wednesday, making the company’s first foray into TV-streaming hardware but offering a limited selection of subscription services.
The launch comes as Facebook tries to pivot towards more private forms of communication after years of slowing user growth, data-sharing scandals, and calls for change to its hands-off approach to content moderation.
The company is already one of the biggest global players in private messaging, with its WhatsApp, Messenger and Instagram apps used by 2.4-billion people each month.
It is keeping the focus of its new Portal line on video calling, adding the capability for WhatsApp calls along with improvements to a wide-angle camera that keeps users in focus as they move about a room.
Facebook is also expanding Portal sales into countries including the UK, France and Australia, while lowering prices to more closely compete with industry-leading smart speakers from Amazon and Google that sell for less than $100. Standard models of the Portal, which ship on October 15, will come in $129 and $179 versions. Portal TV will cost $149 and will hit the shelves on November 5.
Facebook is hoping the social nature of its products will be their selling point, allowing users to watch shows together while interacting via video call on the same screen. “I think that in a couple of years’, if you have a smart streaming device that doesn’t have a camera allowing you to video call people, you’re not going to have a competitive product,” said vice-president of augmented reality/virtual reality (AR/VR) Andrew Bosworth. “I think this is the killer feature for a device such as this.”
Bosworth also touted privacy protections such as local processing of smart features on the devices, which means most user data will not be sent back to Facebook servers.
However, Portal TV offers only a few music apps and has limited options for TV programming, meaning it could face a stiff challenge in attracting consumers used to content-rich rivals such as Netflix, Apple TV and Roku.
At a demonstration in San Francisco on Tuesday, the only way to stream shows appeared to be via Facebook’s Watch app. Executives said Portal TV would have Amazon’s Prime Video app loaded by the time it is available. The company declined to say whether it had approached other content providers, such as HBO, Hulu or Disney.
Facebook has not disclosed how many Portals it has sold since the device’s launch latein 2018, but hardware accounts for a tiny slice of the company’s total sales. The social media giant makes less than 2% of its revenue from non-advertising sources.