Philip Morris brings cigarette substitute to US, at height of vaping furore
Its discreet launch shows how Altria and Philip Morris are trying to delicately test the US waters with IQOS — which is key to the companies’ future
04 October 2019 - 18:11
New York/Tokyo/Atlanta — As a public health crisis intensifies over vaping, Philip Morris International’s own cigarette alternative is quietly arriving in the US
A minimalist, glass-front store in Buckhead, Atlanta, in the US is offering the company’s device, which heats a tobacco plug without burning it...
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