In the early heydays of the web there was one company that went to some lengths to show how different it was, as an employer specifically and in its general way of working. From its bright, colourful logo to its young executives, it worked at being perceived as fun, positive, progressive.

You probably know what I’m talking about already, but here’s another hint: it made foosball tables and M&M buffets synonymous with tech headquarters; it’s the company that famously championed free catering, on-site gyms and laundry services for its (young, primarily single male) workforce, things that meant keeping staff happy and — crucially — at their desks for longer...

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