Covid-related data offers valuable insights into new ways of doing business
Companies should use Covid data to enhance their effectiveness and growth
08 November 2020 - 17:45
Apart from the obvious impact of months of lockdown on business turnover and profitability, one of the biggest challenges that faced organisations during the first few months of Covid-19 was a lack of data.
The world had never faced a situation quite like this, and given the dependence of businesses on data for strategy development and decision-making, most companies found themselves having to “shoot from the hip” given that there was a structural break in their data flows, and they had no access to particularly relevant customer, industry or economic data to analyse and inform their decisions...
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