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Deal-making doyen Brian Joffe, who started building the sprawling Bidvest empire during one of the country’s most turbulent times, has urged financial institutions and asset managers to invest in SA. Speaking in his capacity as CEO at the annual general meeting of investment company Long4Life on Monday, Joffe said these days investment entities were very anti-South African. "I would encourage investors to put more money into SA … to help develop entrepreneurs. I would encourage them to do more for SA." Joffe has been through several tough business and political cycles since he came to prominence with the launch of Bidvest in 1988. This took place at a time when investors were pulling out of SA following then state president PW Botha’s markets-rattling Rubicon speech three years earlier. The prevailing political climate — particularly the move towards land expropriation without compensation — has knocked an already brittle investor sentiment. Many so-called South African Inc stocks o...

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