The Italian car brand says mobility is going to be more colourful and cheerful
26 June 2023 - 16:43
byMotor News Reporter
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Fiat catalogues will no longer have the colour grey as an option. Picture: SUPPLIED
As of today, Fiat says it will stop producing grey-coloured cars. This includes the firm’s newest model, the electric Fiat 600e, which will be presented on July 4.
Despite grey being one of the most popular colours for cars globally, the Italian carmaker says the decision was made to enhance the importance of colours in life, reaffirming the brand’s Dolce Vita value, translated as “a life of heedless pleasure and luxury”.
“We broke the rules: we decided to stop the production of Fiat grey cars. This is challenging and disruptive and it is aimed to further reinforcing Fiat’s leadership as the brand of joy, colours, and optimism,” says Fiat CEO Olivier Francois.
The current Fiat range — the new 500, and hybrid and 500X derivatives, the Panda and Tipo — are available in different shades of colours with zesty names: Gelato white, Sicilia orange, Paprika orange, Passione red, Blu Dipinto di Blu, Italia blue, Venezia blue, Rugiada green, Foresta green, Rose gold and Cinema black.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
NEWS
Fiat says goodbye to grey cars
The Italian car brand says mobility is going to be more colourful and cheerful
As of today, Fiat says it will stop producing grey-coloured cars. This includes the firm’s newest model, the electric Fiat 600e, which will be presented on July 4.
Despite grey being one of the most popular colours for cars globally, the Italian carmaker says the decision was made to enhance the importance of colours in life, reaffirming the brand’s Dolce Vita value, translated as “a life of heedless pleasure and luxury”.
“We broke the rules: we decided to stop the production of Fiat grey cars. This is challenging and disruptive and it is aimed to further reinforcing Fiat’s leadership as the brand of joy, colours, and optimism,” says Fiat CEO Olivier Francois.
The current Fiat range — the new 500, and hybrid and 500X derivatives, the Panda and Tipo — are available in different shades of colours with zesty names: Gelato white, Sicilia orange, Paprika orange, Passione red, Blu Dipinto di Blu, Italia blue, Venezia blue, Rugiada green, Foresta green, Rose gold and Cinema black.
Fiat launches Topolino as ‘cutest’ city car
Alpine unleashes a sporty electric hatch
REVIEW: Fiat goes al fresco with 500X Sport
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most Read
Related Articles
Most expensive Ferrari ‘barn find’ collection goes on auction August 17
Global equities set to gain on bets of Fed rate pause
Fiat launches Topolino as ‘cutest’ city car
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.