It is rare for the entire management team of a manufacturer to visit SA at the same time. Come to think of it, we don’t think it has ever happened and certainly not in the truck industry. Yet there they were, all 12 members of the UD Trucks executive team, seated in a hotel in Menlyn, Pretoria chatting to the media. Officially they were all in SA to visit dealers and customers, with Joachim Rosenberg, chairman of UD Trucks, telling us that SA is a core market for the brand and the visit provided an "opportunity for the whole team to get into the market".

There could be more to it than that though. Rosenberg says the company is planning to increase its market share in the country and the region. "I believe we have more to offer customers in SA than the current 10.8%," he said, reflecting on the company’s market share in June. "We are investing as both UD Trucks and Volvo Group," he said, adding that "it’s clear to me we can do more". Asked if doing more includes plans to increa...

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