Covid-9 Business Watch
WATCH: Rebuilding SA’s soft power
Michael Avery talks to a panel about the Global Soft Power Summit 2021
2020 was a year like no other, putting the nations of the world to the test — from the impact of Covid-19 on economic activity and immediate GDP forecasts, to diminished long-term prospects. At times like these, as the nations of the world battle for capital and investment as they look to rebuild from the pandemic, a nation's soft power is, arguably, more important than ever.
Brand Finance recently hosted its Global Soft Power Summit 2021, hosted as a fully virtual event, where practitioners and researchers of soft power came together to explore the effect Covid-19 has had on nations around the globe, and to discuss predictions for the future following the turbulence of the last 12 months. ..
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