Cupertino — Apple introduced its largest iPhone ever and a new line of watches that can detect heart problems on Wednesday as it looks to get users to upgrade to more expensive devices in the face of stagnant global demand for smartphones. The relatively small changes to its lineup, following last year’s overhauled iPhone X, were widely expected by investors, who sent the company’s shares down 1.5%. The strategy has been successful, helping Apple’s stock up more than 30% this year and making it the first publicly traded US company to hit a market value of more than $1 trillion. "It is pretty consistent with past iPhone release days where we see short-term sell the news but things will probably get a lot better in the weeks and months ahead, particularly with a strong holiday sales season expected," said Jake Dollarhide, chief executive of Longbow Asset Management. Apple’s new phones are the XS, with a 5.8-inch (14.7cm) screen, starting at $999. The XS Max, the largest iPhone to date...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.