SA a ‘big contributor’ to demand for Scotch whisky
SOUTH Africa and the rest of the continent have been "big contributors" to the growth in demand for Scotch whisky, according to Nicholas Morgan, head of whisky outreach at Diageo, the world’s largest spirits company and producer of Johnnie Walker.South Africa is among the top 10 importers of Scotch whisky, thanks to rising incomes, which have contributed to the Scotch whisky culture, and its historical links to Scotland.According to the Scotch Whisky Association, the country — the seventh-largest importer by value in the world for the first six months of last year — has been "one of the leading lights" of the industry.Mr Morgan said the strong local whisky culture was also a "reflection of the success of South Africa’s economy over the past 10 years".About 18-million cases of Johnnie Walker were sold globally last year, making it the number-one premium spirit by value. It has become a popular choice among the aspiring middle class and is often seen as a symbol of success. It is also...
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