It was all going so well for the Freedom Front Plus (FF+). They hadn’t seen so many journalists since the 1990s — easily four or five, gathered for the big reveal.

And they weren’t only there for the cookies like last time. They were writing things down! Actual words, not just the usual doodles of swastikas and penises and Pieter Groenewald being caught under a combine harvester. But then Peter Marais said what he said, and now everything was sad.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.