In 2012 Walter Isaacson, celebrated author of biographies of innovators such as Albert Einstein, set out to summarise what made Apple founder Steve Jobs such a phenomenal business leader. Among many attributes, he wrote in the Harvard Business Review, was that “Jobs’s passion was applied to issues both large and minuscule”.

Isaacson went on: “Some CEOs are great at vision; others are managers who know that God is in the details. Jobs was both ... For example, in 2000 he came up with the grand vision that the personal computer should become a ‘digital hub’ for managing all of a user’s music, videos, photos, and content, and thus got Apple into the personal-device business with the iPod and then the iPad...

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