Connecting in a new ad world
If there is a recipe to success in today’s ad world, it is to embrace change, says Ogilvy SA’s Mariana O’Kelly
Do we need to pitch to prosper?
The big pitch is back in fashion, but there are benefits to be gained from natural, organic business growth
Thirty cheers for Joe Public
Joe Public shone in this year’s Loeries, in which smaller ad agencies also made inroads