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Ad industry needs to get smarter

Brands are having to focus on what differentiates them authentically in the spaces they occupy

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Vote for your favourite radio station and stand a chance to win a R40,000 cash prize

1 month ago

WATCH: SA’s favourite ads from 1984–2018

1 year ago
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Ad industry needs to get smarter

16 hours ago

TILT creates magnetic content and then amplifies it like wildfire

Some call us an influencer marketing agency, others a content creation agency and when we’re feeling pretentious, we call ourselves ‘influence architects’

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Brand Hubb: Allowing brands to directly engage with their customers

7 months ago

FM Redzone digital discussion: How the fast food industry came together to feed SA

7 months ago

Moving into 2021 and how marketers can navigate the year ahead

2 months ago

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Ad industry needs to get smarter
Africa’s ad agencies: New vibes in a time of quarantine

In Mozambique brands have been messaging safe behaviour and providing engaging content to entertain consumers at home. The challenge, says João dos Santos, is ...

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Reality check: digital barriers are higher than many small businesses and start-ups expect

SA entrepreneurs often underestimate the barriers to entry and the fierce competition they will face in the digital world

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Can influencer marketing prove ROI?

As influencer marketing comes of age, measurement will become increasingly important

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Marketing tips: Empathise and trust your gut
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It’s time for station managers to nominate their behind-the-scenes hero!
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The Radio Awards entries extended to March 31
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Sunday Times GenNext 2021 launches
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Covid-19 has changed everything. Has your marketing plan kept up?
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Covid has been the great business accelerant – even in the hospitality sector
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Creativity: A powerful marketing weapon
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It’s time for the PR industry to start taking Popia seriously
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More empathetic parenting styles impacts how brands should connect with today’s children
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Marketing outlook: A shift to at-home consumers
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Loeries official rankings for 2020 released
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Springster: inspiring and supporting girls to dream big
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Vote for your favourite radio station and stand a ...
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WATCH: SA’s favourite ads from 1984–2018
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Ad industry needs to get smarter
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Can influencer marketing prove ROI?
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Reality check: digital barriers are higher than ...
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