Africa’s ad agencies: New vibes in a time of quarantine
In Mozambique brands have been messaging safe behaviour and providing engaging content to entertain consumers at home. The challenge, says João dos Santos, is ...
Reality check: digital barriers are higher than many small businesses and start-ups expect
SA entrepreneurs often underestimate the barriers to entry and the fierce competition they will face in the digital world
Can influencer marketing prove ROI?
As influencer marketing comes of age, measurement will become increasingly important