Marketing low-cost airlines to a cash-strapped consumer
Airlines need to listen to consumers and offer unique selling points such as the right route network, fair pricing and a consistent approach
Building brands, inside out
In considering the success of brands such as Zara, we need to remember that there are three key components to human and brand behaviour which top brands drive ...
Tough times ruin the story for SA's ad makers
Powerful storytelling is the common thread in the latest list of most-liked commercials, but hard times are a drawback on local ad industry