South Africa has only ever had one online store that would compete and compare with Amazon. And though the US giant’s plans to launch here have been a poorly kept secret since 2022,’s lacklustre overnight appearance surprised many.

Except perhaps its biggest local rival. As local news outlets raced to inform South Africans of’s activation, Takealot was prepared for the opening skirmish. Within hours, it had launched a delivery subscription service and changed font sizes to make its same-day delivery options more prominent. ..

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