THE GHOST TRAIN
THE FINANCE GHOST: We like to move it, move it
Humans love getting from A to B, so investing in mobility seems an obvious thesis. But like every sector, it requires discipline and a strong focus on valuations
14 December 2023 - 05:00
The Beach Boys sang about getting around back in 1964, which also happened to be when Ford was thinking about trying to beat Ferrari at Le Mans. That was a different time, with gleaming chrome and no shortage of cheap fuel to power those machines. Today, Ford is battling with an expensive transition to electric vehicles (EVs) and is slowing down its investment in that space due to falling pricing and big questions around EV economics.
Times change. Markets change. Brands change. If you believe otherwise, you haven’t paid enough attention to history...
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