TOM EATON: Political parties are bending over backwards in bid to lure voters
Political campaigns scrape bottom of the barrel ahead of election
Extract
The election is exactly three weeks away and our politicians are racing about like young labradors; yapping, whining, sticking their noses into people’s fridges, and generally humping the public’s leg with all the enthusiasm of creatures blessed with endless energy and no concept of lasting consequences.
To be fair, some are pacing themselves for the final sprint. Julius Malema, for example, waited until yesterday to take his first ride on a metro train. (I specify “metro” because, of course, he’s been aboard the Gravy Express for over a decade, first boarding at Limpopo before taking the 100% For Zuma line via Ratanang Trust to Parliament.) PODCAST: South African consumers are going through the most. Subscribe: iono.fm | Spotify | Apple Podcasts | Pocket Casts | Player.fm The rest, however, are going hell for leather. The DA, long accused of failing to come up with its own ideas, has upped its game by borrowing much higher quality stuff than usual, in this case, Childish Gambino’s This Is America. The party’s new campaign video features various ANC and EFF misdeeds, and is a hard-hitting look at what happens when SA advertising agencies try to riff off material that is far above their intellectual and creative pay-grade, and offers us a chilling glimpse of a future in which the DA ...
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