Worldwide, collaboration is the name of the new style game. You’re basically nowhere unless you’re a haute couture label who’s teamed up with an upstart artist, or a high-street fashion label who’s jumped into bed with a sassy singer. But closer to home, there’s a partnership that’s bridged some interesting quadrants. Ardmore, the ceramics business turned creative design powerhouse, has ventured into surfboards. Not the rough-and-tumble kind you’d expect at Jeffreys Bay, but intricately crafted, colourful designs in partnership with Hermès, maker of luxury French goods. It’s not the first time our local stars have teamed up with the legendary Parisian fashion label. The relationship between the two goes back to 2013, when Ardmore was invited to collaborate on a series of silk scarves for Hermès’s 2016 collection. Ardmore founder Fée Halsted says they were displaying their work in Paris at an international ceramics fair outside St Sulpice. "We were met by some designers from Hermès a...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.