Iconic SA ceramic brand teams up with Hermès
An iconic SA ceramic brand has ensnared the European design scene. They’re wild about Ardmore – here’s why
Worldwide, collaboration is the name of the new style game. You’re basically nowhere unless you’re a haute couture label who’s teamed up with an upstart artist, or a high-street fashion label who’s jumped into bed with a sassy singer. But closer to home, there’s a partnership that’s bridged some interesting quadrants. Ardmore, the ceramics business turned creative design powerhouse, has ventured into surfboards. Not the rough-and-tumble kind you’d expect at Jeffreys Bay, but intricately crafted, colourful designs in partnership with Hermès, maker of luxury French goods. It’s not the first time our local stars have teamed up with the legendary Parisian fashion label. The relationship between the two goes back to 2013, when Ardmore was invited to collaborate on a series of silk scarves for Hermès’s 2016 collection. Ardmore founder Fée Halsted says they were displaying their work in Paris at an international ceramics fair outside St Sulpice. "We were met by some designers from Hermès a...