There’s something about the Nokia 3310: that icon of the "noughties" which had battery power for weeks and the only "app" we really wanted back then, Snake. The 3310 was one of the most popular cellphones, and for many of us it is a beloved golden oldie occupying pride of place in our tech memories. Finnish firm HMD Global, though, was not content to leave the 3310 in the past. In 2016, it secured the exclusive global licence to create Nokia-branded mobile devices, and has since launched several modern Nokia phone models with full touch screens and Android-based operating systems. In among the new sleek versions, is the bright and "buttoned", relaunched 3310. The design of the new device is beautifully familiar — that old look and feel we knew so well with smart tweaks to bring it up to date. It feels playfully retro — like the updated Volkswagen Beetle and Mini Cooper did. But just who is this delightful throwback marketed at? At the recent SA launch event, the 3310 was positioned ...
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