Heineken looks ‘beyond beer’
It’s unclear at this stage what will be done with Distell’s ‘peripheral’ brands — its wine and spirits labels. If some are bundled together for sale, there would certainly be no shortage of buyers
23 March 2023 - 05:00
There is growing intrigue around Heineken’s plans for Distell’s premium wine and spirits brands.
Most investors would agree that the big attraction is Distell’s cider, ready-to-drink and affordable wine brands, which all pitch to the mass market in South Africa and Africa...
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