It was having a moment even before Japanese organiser extraordinaire Marie Kondo published her bestseller The Life-Changing Magic of Tidying Up (Penguin Random House), which made us all aware of our tendencies to hoard. But minimalism has now truly turned into a movement.

It’s all about simplifying — reducing all the superfluous stuff that surrounds us — in pursuit of clean-counter bliss. The buzzwords are "capsule wardrobe", "packaging-free" and "multifunctional"...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.