It was having a moment even before Japanese organiser extraordinaire Marie Kondo published her bestseller The Life-Changing Magic of Tidying Up (Penguin Random House), which made us all aware of our tendencies to hoard. But minimalism has now truly turned into a movement.

It’s all about simplifying — reducing all the superfluous stuff that surrounds us — in pursuit of clean-counter bliss. The buzzwords are "capsule wardrobe", "packaging-free" and "multifunctional".

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now