It was having a moment even before Japanese organiser extraordinaire Marie Kondo published her bestseller The Life-Changing Magic of Tidying Up (Penguin Random House), which made us all aware of our tendencies to hoard. But minimalism has now truly turned into a movement.

It’s all about simplifying — reducing all the superfluous stuff that surrounds us — in pursuit of clean-counter bliss. The buzzwords are "capsule wardrobe", "packaging-free" and "multifunctional".

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