In June, a sea of blue washed across Twitter and Instagram in the wake of a deadly military crackdown in Sudan. It was a tribute to Mohamed Mattar, 26, an activist killed by security forces, whose Instagram profile picture was a solid blue block. The message was simple: #BlueForSudan; #WeStandWithSudan.

Tapping into social media to make political events go viral is not new: back in 2007/2008, Kenyan website Ushahidi was used to track post-election violence in that country; social media — Facebook in particular — was central to the 2010 Arab Spring; and SA’s #FeesMustFall movement gained traction on Twitter and Facebook...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.