Beware the fake Telkom directory listing update request.I continue to get a steady stream of e-mails from the owners of medical practices and small businesses across the country who were duped into signing a two-year contract for a listing in an obscure online business directory‚ believing they were being asked to confirm or update their existing listings in the white and yellow pages which are run by Telkom’s directory partner‚ Trudon.The latest crop includes a jeweller in Brits‚ a Port Elizabeth guesthouse and a towing company in Mpumalanga.Now they are getting harassed by a debt-collecting firm to pay up‚ and while the Advertising Standards Authority has ruled that the approach that the company calling itself Directories Services 2 makes to businesses is totally misleading‚ business owners are terrified of being blacklisted.The amounts being demanded are not small — R7‚200 upfront for a R300 per month contract over 24 months‚ inflated by interest if not paid.I have established th...

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