We've got news for you.

Register on BusinessLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

Controversial London public relations firm Bell Pottinger seems to have side-stepped Wikipedia regulations and has been able to edit entries about the Gupta family, leaked e-mails show. In February last year, the firm’s manager of the Gupta account, Victoria Geoghegan, e-mailed a draft of “new content for the Gupta family’s Wikipedia page” to a Gmail account called “Team Media”. This e-mail account was apparently created by Bell Pottinger for the Gupta company Oakbay. It appears that the PR firm wanted an Oakbay employee to edit the Wikipedia page; rather than Bell Pottinger who has been flagged by Wikipedia for unethical behaviour. The e-mail reads: “Attached is the final version of the Wikipedia content. Please can we have a call at 9.15am tomorrow to brief one of your digital team on how to upload the content? We want to be transparent about the new content we are uploading so need to flag that it is an Oakbay employee editing the Wikipedia entry.” Bell Pottinger, which is increa...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now