THE GHOST TRAIN
THE FINANCE GHOST: Life’s a drag at Peloton
Exercising at home falls flat post-pandemic
09 May 2024 - 05:00
A peloton is the main group of riders in a cycling race, staying together to save energy and reduce drag. Sadly, nothing seems to fix the drag on the Peloton share price, with the market continuing to punish anyone with a speculative long position.
Peloton Interactive’s share price once traded at more than $160. Today, it’s under $3. If you draw a five-year chart of the price, it looks like an incredibly tough mountain bike climb with a rewarding downhill at the end that goes on and on. If ever there was a poster child for craziness in the market, this is it...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.