If possession is nine-tenths of the law, perception must surely be nine-tenths of sentiment. A recent spate of high-profile farm murders in the Western Cape has once again highlighted how crucial reputation management is to the future success of SA.

The same applies to Ace Magashule shooting his mouth off about quantitative easing, or public protector Busisiwe Mkhwebane claiming that the only person she is answerable to is God...

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