There are few things in this world as wonderful as hearing one of your favourite songs live. You belt out the words as the well-worn yet electrifying sound swallows you whole, and you know, in that instant, that you’re surrounded by thousands of others who are feeling the exact same way. Music festivals are tiny microcosms where, for a few hours — or even a day or two — you get to relive this moment over and over again, with the occasional flower crown thrown into the mix for extra joie de vivre. They were a regular staple back in the halcyon days of my youth. But then came the whole "growing up" thing. I began to prefer good red wine above plastic cups of nonspecific booze, and started to feel that being the oldest person in the room or field was undesirable. So I just stopped going. But things have changed. Festival organisers are realising that humans over the age of 35 are not dead yet, and what’s more, that these adults have the money and the means to spend more to enjoy the co...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now