Eight months ago, who’d have imagined it possible? A 200-strong contingent of fashionistas and socialites gathered in the gardens of a biomedical institute in Rozzano, near Milan, all wearing face masks.

It is the price of admission these days, a symbol of solidarity and social co-operation, of being part of a solution, no matter how simple, flimsy, irritating and — let’s be honest — not exactly the height of fashion. Unfashionable, sure, but totally on trend...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now