Eight months ago, who’d have imagined it possible? A 200-strong contingent of fashionistas and socialites gathered in the gardens of a biomedical institute in Rozzano, near Milan, all wearing face masks.

It is the price of admission these days, a symbol of solidarity and social co-operation, of being part of a solution, no matter how simple, flimsy, irritating and — let’s be honest — not exactly the height of fashion. Unfashionable, sure, but totally on trend...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now