Google’s video ads that nobody watched
Some are crying fraud over Google’s failure to deliver on its promises to advertisers
06 July 2023 - 05:00
When Google introduced a way to sell YouTube video adverts to other websites, it promised a quick way to expand the adverts’ reach.
But in doing so the search giant blatantly violated its own service obligations for TrueView ads — skippable in-stream videos — according to a new report by research firm Adalytics, which tracks how adverts appear online...
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