TOBY SHAPSHAK: Google tried to sell me a missile system
Why do programmatic ads keep coming at you, if 70% of internet users ignore them?
08 December 2022 - 05:00
I am accustomed to Google getting it wrong about me. I am constantly shown programmatic advertising for all the tech products I search for — with the greatest hoarder of search data seemingly unable to differentiate between my professional and personal interests.
I should say “searched” because I stopped using Google years ago, and only use DuckDuckGo now. Google is showing me adverts for things I last searched for at least four years ago. Shame. Not for Google, but for the fools who buy advertising from it, trusting it can actually deliver what it says it can...
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