War for eyeballs hots up in SA’s television industry
Fantastic growth is in the tea leaves of local television broadcasters — but only if they can keep up by investing in digital platforms
20 August 2020 - 05:00
SA’s film and television industry has the potential to grow by close to R100bn over the next five years, according to data from consulting firm Accenture.
Roman Magis, principal director for video, advertising and content at Accenture Africa, says its research shows that by embracing digital technologies, SA’s broadcasters could generate an additional R93bn in value by 2026...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.