A new report, Stateside, conducted by Nielsen found that black women (and their disposable income) were the trendsetters in influencing mainstream culture in various industries including entertainment, fashion and beauty. To many of us, this wasn't a surprise. We have known this to be true for many years.In South Africa women make up about 51% of the population - but black women make up 80.6% of the 28.5 million female population. It's also important to mention that, according to Stats SA, about 30.1% of our population is younger than 15 - so the potential to mine and develop this demographic is boundless. I'm reminded of Viola Davis's memorable quote during her acceptance speech at the 67th Emmy Awards, when she became the first African-American woman to win an Emmy for best lead actress in a drama: "The only thing that separates women of colour from anyone else is opportunity," she said between sniffles from fighting back tears. While I haven't come across a similar survey focusin...

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