Brian Joffe: Gyms are so 2019
During Long4Life’s investor presentation, Joffe dismissed gyms as ‘yesterday’s news’. His meaning? More people are likely to exercise at home in future
As investment companies go, Long4Life and Brait could not be more different.
Long4Life is led by deal-making doyen Brian Joffe, who is looking for acquisitions to grow value for shareholders. Brait is now effectively led by private equity investor Ethos, which is looking mainly to sell off assets to unlock value for shareholders.